
The Gap
Your clients (and potential clients) are in pain. Or they are frustrated. They have a vision for their future that is different from their current reality. The space between where they
Your clients (and potential clients) are in pain. Or they are frustrated. They have a vision for their future that is different from their current reality. The space between where they
I am athlete by nature. I love sports and, therefore, I love sports analogies. I've always been under the impression that selling is like hitting in baseball ~ you're probably going to
In my experience, there are 2 factors that motivate people to take action and make a commitment. Pain Desire Both can be effective tools in your marketing efforts and both can help you