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Paul Keetch
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3 Common Copywriting Mistakes That Kill Conversions

Effective copywriting is a critical factor in the success of your marketing efforts. The copy (or words) you write will either attract or repel your desired audience.  They will either impel

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Paul Keetch
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The ABCs of Effective Marketing Copy – Part 2

In part 1 of this 3 part series on writing effective marketing copy, I shared that "attention" is the first thing you're aiming for when writing marketing copy.  That is,

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Paul Keetch
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The ABCs of Effective Marketing Copy – Part 1

My advice to all business owners is to understand the fundamentals of good marketing, including strategy, copywriting, target audience, etc., even if they are not going to the primary implementer

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