3 Common Copywriting Mistakes That Kill Conversions
Effective copywriting is a critical factor in the success of your marketing efforts. The copy (or words) you write will either attract or repel your desired audience. They will either impel
copywriting
The ABCs of Effective Marketing Copy – Part 2
In part 1 of this 3 part series on writing effective marketing copy, I shared that "attention" is the first thing you're aiming for when writing marketing copy. That is,
The ABCs of Effective Marketing Copy – Part 1
My advice to all business owners is to understand the fundamentals of good marketing, including strategy, copywriting, target audience, etc., even if they are not going to the primary implementer