The ABCs of Effective Marketing Copy – Part 2
In part 1 of this 3 part series on writing effective marketing copy, I shared that "attention" is the first thing you're aiming for when writing marketing copy. That is,
copy writing
The ABCs of Effective Marketing Copy – Part 1
My advice to all business owners is to understand the fundamentals of good marketing, including strategy, copywriting, target audience, etc., even if they are not going to the primary implementer