FOR IMMEDIATE RELEASE
paul [at ] makeanythingwork.com
WEST VANCOUVER, British Columbia (August 10, 2010) It took just a few hours for MAKE MY MARKETING WORK: How To Win Customers & Make More Money, written by local North Shore and Vancouver small business coaches and marketing strategists Paul Keetch & Alex Read, to attain a top ten spot in the competitive “Marketing & Sales” category reaching a peak of #9 today. MAKE MY MARKETING WORK also charted #1, in the “Small Business & Entrepreneurship: Marketing” sub-category.
Keetch & Read’s first book had received advanced acclaim from experts and business leaders including bestselling business author Christine Comaford (Rules for Renegades), David E Coe (former CEO, DairyLand), Dean Gagnon (President, CityMax.com) and Andrew Latchford (COO, Cactus Club Restaurants).
According to Keetch, “The number one issue facing small business owners today is the ability to reach their audience with a compelling message that stands out in an overwhelming sea of advertising – our goal with (this book) was to make that process easier.”
Keetch and Read use clear, simple language to teach business owners the fundamentals of developing a sound marketing strategy and include a unique set of downloadable worksheets to assist readers with implementing the topics covered in the book.
In addition to writing Make My Marketing Work, Keetch and Read have worked with numerous Vancouver- and North Shore-based businesses to assist them in developing powerful new strategies that effectively “win new customers” for their clients.
Among the keys to marketing success featured in Make My Marketing Work are learning how to:
- Understand both WHAT and WHO your customers are by identifying demographic and psychographic profiles that clearly identify the prevailing fears, frustrations and desires of a target audience.
- Create a powerful series of messages that speak directly to the NEEDS and WANTS of your audience while setting your business apart from the competition as the easiest and most direct route to reaching their desired outcome(s).
- Implement the necessary tracking mechanisms to be able to accurately measure Return on Marketing Investment (ROMI) of each individual marketing channel in order to make smarter, sounder marketing decisions in the future.
Rave Reviews from advance readers of Make My Marketing Work:
“An essential read for any small business owner!”
– Dean Gagnon, President, CityMax.com
“Finally, a marketing book that combines a philosophical point of view with practical guidelines for taking action, getting results and measuring your progress. No pie-in-the-sky empty promises, this a great read with immediately applicable advice that works. I couldn’t operate my business without this book!”
– Libby Gill, Executive Coach, Brand Strategist, and Bestselling Author of “You Unstuck”
“There are very few books as practical as this! Whether you’re starting a new business or looking to grow an existing business you need to read this book. Make My Marketing Work has created a tool that is destined to become the quintessential workbook for entrepreneurial success. Not since the E-myth have I read a book this useful.”
– Mark McColman, President, Kintec Footlabs Inc.
“Easy to read, easy to understand, easy to implement! Make My Marketing Work is an essential book to add to your arsenal of business growth tools.”
– Andrew Latchford, COO, Cactus Club Restaurants
“Having built a $1.7bn company and been named as a Top 20 CEO in BC, I know the importance of a strong strategic marketing platform. Make My Marketing Work is an amazing and easy to understand tool for any business owner looking to make those first important steps towards building an amazing company and brand!”
– David E Coe, Former CEO DairyLand
ABOUT THE AUTHORS
A lifelong entrepreneur, Paul started his first business at the age of 13, selling personalized gifts, then vacuums at 16, both door-to-door and has never looked back. He has owned several successful businesses including Brokenfeet Web Design and Atlas Avenue Artist Management.
His professional career has focused primarily on helping fast-moving, entrepreneurial technology- and knowledge-based companies focus their vision, develop strategic goals and the tactical plans to achieve them.
Paul has had the very good fortune to work with some of the world’s thought leaders, including Dr. Deepak Chopra, Dr. Brian Greene and Dr. David Suzuki, among countless others.
Most recently, Paul has used his marketing expertise in a consulting role for high-level entrepreneurs including Mark Victor Hansen (co-creator, Chicken Soup for the Soul), Christine Comaford (author, Rules For Renegades) and Libby Gill (the branding brain behind Dr. Phil) as well as North Shore businesses such as Urban Poling Inc.
As a seasoned entrepreneur, and recipient of the Business In Vancouver “40 Under 40” award, Alex owns several successful businesses across North America. These include a number of hyper-growth franchises with 1-800-GOT-JUNK?, and the popular Millionaire Prep School.
Alex brings to everything a wealth of international business and leadership experience having worked in several countries around the world. These include such places as the UK, Australia, New Zealand, Bahrain and Canada. Previously in his career he has worked in a variety of senior leadership roles for companies such as American Express and 1-800-GOT-JUNK?.
His primary career focus has been in Marketing and Operations, especially in fast growing privately held companies. During this time Alex has developed a passion for increasing organizational effectiveness through clear and transparent leadership. With an in-depth understanding of entrepreneurial hyper-growth enterprise, Alex is able to create calm out of chaos and lead an organization to new plateaus of success
Alex holds an honors degree in Marketing and is an avid volunteer working on many youth development projects.
Morgan James Publishing
$15.95 US / $16.95 CDN