Well, it’s December 1st and today is the first time in a month that I’ve seen my upper lip.
You’ve probably noticed a higher-than-normal percentage of moustachioed men walking around in November… or I should say MOvember.
Movember is a movement created to bring awareness to Men’s health issues, specifically prostate cancer. As a sign of solidarity, to raise awareness as well as funds for drug research, men all over North America set aside their razors for the month of November and grow moustaches.
All month, as I’d walk down the street, I’d pass my “Mo Bros” and know that I was part of a community – something bigger than myself.
I felt connected.
COMMUNITY BREEDS CONNECTION
With the rise of social networks, it is no longer enough to push content at people. You have to engage them as well.
And one of the best ways to engage your customers is by creating a sense of community around your brand. Help them feel a part of something bigger than just themselves.
Community breeds familiarity.
3 WAYS TO BUILD COMMUNITY
- Use “signature language” – Starbucks is famous for having short, tall, grande and venti sized drinks. McDonald’s has the Mc-Everything. Think of ways you can (usefully) add signature language to your business.
- Create an “inner circle” – this intimate group gives your clients a different kind of access to you, protected from the general public in some way. You might have an online forum, monthly private conference call or other premium content.
- Invite input & discussion – whether it’s on your blog, your Facebook page or some other forum, invite your customers & fellow tribe members to contribute to the community in some way. What we contribute to, we feel a part of.
Don’t think that just creating these resources will automatically build a community around you. You have to commit to engaging your audience consistently, diligently and patiently.
Build a community takes time, but it’s definitely worth it.
JOIN THE PARTY! LEAVE A COMMENT BELOW AND
LET ME KNOW WHAT YOU THINK ABOUT COMMUNITY BUILDING
P.S. Now is the time to start planning your marketing for 2012. Get Make My Marketing Work: How to Win Customers & Make More Money for just $20 (includes shipping in North America) and give your business the gift of more customers this Christmas.