Paul helped me automate my marketing activities to build my membership coaching club, saving me thousands of dollars in the process.

— Libby Gill, PR & Branding Brain behind Dr. Phil, Author of You Unstuck

small business marketing tip

Free Marketing Incentive – A Real World Example from ImTOO

On Monday I published a post about using a free marketing incentive as an idea for small business owners to use to get better response rates on their offers.

Today I received an email from the video conversion software company ImTOO that perfectly demonstrates how to use this marketing idea when sending email marketing messages to your subscriber list.

I’m a customer of ImTOO, using their conversion software to convert one type of video format to another.  I’m a big fan of this company because of how easy their software is to use…

Now I’m a fan because of their effective marketing.  Here’s a screen capture of (more…)

Small Business Marketing Idea – Offer a “Free With Purchase” Incentive

Small Business Marketing Idea - "Free With Purchase" IncentiveIf you’re going to market your small business through advertising, you want to ensure the maximum possible customer response, resulting in the highest possible number of sales, right?

Here’s an idea you can use to motivate and persuade your target audience to respond to your small business ad by visiting your store or website and making a purchase:

Offer a “Free With Purchase” incentive for anyone who makes a qualifying purchase within a specified period of time.

This is a powerful marketing idea that can work for many different kinds of small business owners.

Let’s use a golf equipment retail store as an example.

Create Your “Free With Purchase” Incentive Offer

Let’s say it’s spring time and you’re a local golf equipment retailer planning a marketing event to kick of the season. The first thing you will need to do is determine what product to give away.

You’ll do this by selecting something that is (more…)

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