Your #1 Priority
What is your #1 priority when it comes to your business?
For most people I talk to, the answers they give are the ones they “should” give… things like:
- My customers are my #1 priority
- Making a great product/service is my #1 priority
- Marketing is my #1 priority (ok, that one is pretty rare)
But then I ask them what the first thing they do every day is and the answer is completely different.
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2 Ways to Get Coaching Clients
In my experience, there are 2 factors that motivate people to take action and make a commitment.
- Pain
- Desire
Both can be effective tools in your marketing efforts and both can help you get new clients.
How you use them (and to what extent) will depend largely on your personality.
MOTIVATING WITH PAIN
Pain is the fear or frustration (or in some cases, actual physical pain) that your clients are in. It’s what keeps them up at night, awake and unable to sleep at 2am.
For parents, this might be worrying about their teenage daughter’s new boyfriend, or whether their son is running with the wrong kind of crowd.
For people who have financial struggles, it’s worrying about how they’re going to pay the bills this month, whether they’re going to get laid off, or turning over and over in their mind how they can make more money to just to get by.
For folks who are overweight, it might be that they are in a sexless marriage caused by their own anxiety and self-judgement or worried that they’ll never to get to meet their grandchildren.
Pain is a great mover of people… but only when it is so acute as to be unbearable.
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3 Ways to Build Community
Well, it’s December 1st and today is the first time in a month that I’ve seen my upper lip.
You’ve probably noticed a higher-than-normal percentage of moustachioed men walking around in November… or I should say MOvember.
Movember is a movement created to bring awareness to Men’s health issues, specifically prostate cancer. As a sign of solidarity, to raise awareness as well as funds for drug research, men all over North America set aside their razors for the month of November and grow moustaches.
All month, as I’d walk down the street, I’d pass my “Mo Bros” and know that I was part of a community – something bigger than myself.
I felt connected.
COMMUNITY BREEDS CONNECTION
With the rise of social networks, it is no longer enough to push content at people. You have to engage them as well.
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Free Marketing Incentive – A Real World Example from ImTOO
On Monday I published a post about using a free marketing incentive as an idea for small business owners to use to get better response rates on their offers.
Today I received an email from the video conversion software company ImTOO that perfectly demonstrates how to use this marketing idea when sending email marketing messages to your subscriber list.
I’m a customer of ImTOO, using their conversion software to convert one type of video format to another. I’m a big fan of this company because of how easy their software is to use…
Now I’m a fan because of their effective marketing. Here’s a screen capture of
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Amazon #1 Bestseller!
On August 10, 2010 my first book, Make My Marketing Work: How to Win Customers & Make More Money became an Amazon #1 bestseller in our category.
If you'd like help creating your first marketing plan (or revising an existing plan that isn't getting the results you'd like) this book can help you out.
Order Your Signed Copy Now for $20 »
© Copyright 2012 Paul Keetch | 102 - 1875 Bellevue Ave West Vancouver, BC, V7V 1B3, 604-925-6600