Meet Paul Keetch: Marketing Coach, Consultant & Copywriter

How the heck are ya?!?

This page is supposed to be about me and all my wonderful credentials.

It’s supposed to show you that I’ve got the marketing chops that makes me and expert and moves you closer towards working with me in some capacity.

And it’s supposed to be written in the “3rd person” as if it were someone else doing the introducing.

Alas, I’m not particularly fond of doing what I’m supposed to.

I’ll get to the juicy details about me in a bit, but first let me tell you why I do what I do.  That way, if you don’t resonate with my mission (or my style) you can move on.

As you’ll find out, I don’t want to waste anyone’s time with cheesy sales tactics or IMPRESSIVE STATISTICS {visualize an iconic ray of light as you read that) in order to get you to work with me…

…unless you and I are a good match, in which case I will do everything in my power to find a way for us to work together.

The Back Story…

A long time ago, in a galaxy far, far a— wait, that’s a different story.

What feels like a lifetime (and a different life) ago, I broke both my heel bones in a skiing accident during the winter of 1999 (long story, ask me about if we get the chance to talk).

During my 6-month convalescence I had time to seriously consider my actions, my decisions and where my life was headed.

During that process I realized that I had been allowing others to determine my direction.  I felt like a passenger in my own life. Maybe you can relate?

Realizing that it would be up to me to make the much needed changes in my own life, I set out on a path of self growth and personal development… a path that began with the introduction to meditation, energy healing and channeling sessions around the dining room table (among other “fringe” practices)… and which continues to this day.

The first part of this path led me to attend two life-changing seminars at The Learning Annex: the first by Wayne Dyer and the second by Dan Millman.

During the process of registering and attending those events, I came across the opportunity to work at The Learning Annex and my new path was set.

While at The Learning Annex I had the pleasure of working on events hosted across Canada for those same two initial sources of inspiration (Wayne Dyer & Dan Millman) as well as many other luminaries in the personal growth world including Deepak Chopra, Marianne Williamson, Sonia Choquette, Byron Katie and many, many more.

In 2005, after 3 years of incredible access to some of the greatest human potential teachers and coaches around, I made my way across the country from Toronto to Vancouver to work for T. Harv Eker, helping him promote his flagship seminar, The Millionaire Mind Intensive.

From there I struck out on my own as a “marketing gun for hire” using my seminar-promotion experience while writing sales copy for 3 of Mark Victor Hansen’s “MEGA” seminars followed by a long stint as Christine Comaford’s in-house marketing strategist, technician and copywriter.

My Mission…

With the experience I’ve had working with these “guru coaches”… learning both their personal growth strategies as well as their marketing systems, I’ve made it my professional mission to help coaches, trainers, authors and other service-based business owners build successful businesses through effective marketing efforts.

To me, effective means being able to help the exact number of people you want to help, while working as much (or as little) as you want.  And doing it without having to spend all of your time marketing or selling your services.

Don’t get me wrong.  Part of your job as a coach is to spend time every day marketing yourself so that your perfect customers – those people who WANT, NEED and CAN AFFORD your services – are able to find and hire you to help them in the unique way that you offer.

And unlike many of the “marketing gurus” out there, I don’t want to dominate the world and spend all of my time marketing myself and/or delivering my services.  I have other goals in life and they are just as important to me as my goal of helping coaches build better businesses.

You see, it’s not about building a bigger business.  Money is NOT the be-all and end-all of your life (although it assuredly is an important and integrated factor in just about everything you do).

The ideal business is one that generates enough money for me to enjoy the finer things in life as I define them.

For me that means being able to take off on “powder days” or spend the afternoon on a golf course a couple of times each week.  It means being able to go for a long hike in the woods regardless of whether it’s the weekend or Tuesday morning.

I want to help you realize YOUR vision of an ideal business (and life), whatever that means to you.

P.S. See?  That wasn’t too hard was it?  Now you know a bit about me and what motivates me to do what I do.  If that resonates with you, be sure to get in touch and schedule a complimentary strategy session so we can get to know one another and see if there’s a way I can help you grow your practice.