Who Is This Paul Keetch Guy (And Why Should You Care)?

A lifelong entrepreneur, Paul has a knack for making complex topics easy to understand.

In his new book Make My Marketing Work: How to Win Customers & Make More Money, Paul reveals this talent for business owners by demystifying the often complex world of marketing and distilling it down into a few essential elements.

These are the keys to your marketing success.

An avid outdoor enthusiast, when he’s not hiking in the woods or skiing in the mountains; jumping out of planes or scaling rock walls; chasing down squash balls like a golden retriever at the lake; when he’s not writing, ruminating or rabble-rousing…

…Paul can usually be found working with his clients, engrossed in the creation, dissection or dissemination of powerful marketing campaigns that bring them tangible, real-world business results.

He is a master marketer with a keen understanding of how to market a message using innovative strategies that harness the power of the Internet.  These include “pull marketing”, viral messaging and “marketing math” that tracks the effectiveness of each campaign to provide real-world ROI.

A wordsmith, analyst, strategist, and above all, a seasoned consumer, Paul brings his lifetime experience as a human being (albeit an odd-looking one) to bear on each of his projects.

When he gets too intense, take him for a long walk in the mountains and remind him that the inbox will never be empty… and that that’s okay.

He’ll come around quick enough.