Old Spice Viral Videos: A Brilliant Example of Using YouTube & Twitter In An Ad Campaign
When I first saw the “The Man Your Man Could Smell Like” commercials from Old Spice, I literally fell off the coach laughing. The last line “I’m on a horse” was such a classic line that I am actually withholding using it until life presents me with the perfect opportunity – it’s not a line to be squandered.
If you haven’t seen it, watch it now before continuing on this with this post because how they’ve leveraged an already great commercial using Twitter and YouTube is pure marketing genius. (Yes, Alyssa Milano you were right, it IS genius.)
Ok, that’s pretty good right? Here’s where it gets even better.
When people (often people of note, like Alyssa Milano, Perez Hilton and a particularly hilarious “get well” message to Digg.com founder Kevin Rose to name a few) mention the Old Spice guy and these hilarious commericials.
Consider the reach these celebs have (yes, even Kevin Rose is a celeb in tech circles) within their fanbase and how their tweets are being retweeted throughout their community and you’ll quickly see how cool this is from a viral marketing perspective.
The original video has almost 13,000,000 views as of this writing!
How would your business do if you could get even a fraction of that kind of market visibility?
If you’ve got some specific ideas or examples about how you’ve created a similar (if smaller) viral buzz for your content, product or service using the power of online video combined with the social web, post it in the comments below!
For your viewing pleasure, here are some of the “response videos” that Old Spice Guy posted for Alyssa, Perez & Kevin.
Hope You’re Feeling Better, Kevin Rose…
You’re Right Alyssa, This is Genius…
Question for Alyssa – Did He Actually Come To Your House Barefoot???
Accolades for Accolades to Perez Hilton
My big question is… does the Old Spice Guy favour celebs and people of massive influence only? Or will I be the recipient of an upcoming video?
Only time will tell. But I’ll have to start with saying something witty on Twitter…
P.S. Leave your comments (or links to your fav Old Spice Guy video messages) below.
Small Business Marketing Tip – Align Your Marketing For Best Results
It’s happened to the best of us… you create a powerful ad with a strong headline, great offer and a compelling call to action. The ad goes out and people are responding to in droves, visiting your website at an unprecedented rate…
But no one is buying!
All that time, effort and money gone to waste. But it could have been avoided.
The culprit is probably misaligned marketing and it can be a conversion killer – but it doesn’t have to happen to you.
The Integration of Marketing & Sales
Ah, the classic confrontation. Marketing v Sales. Which is better? Which one is more important to business success? (more…)
Free Marketing Incentive – A Real World Example from ImTOO
On Monday I published a post about using a free marketing incentive as an idea for small business owners to use to get better response rates on their offers.
Today I received an email from the video conversion software company ImTOO that perfectly demonstrates how to use this marketing idea when sending email marketing messages to your subscriber list.
I’m a customer of ImTOO, using their conversion software to convert one type of video format to another. I’m a big fan of this company because of how easy their software is to use…
Now I’m a fan because of their effective marketing. Here’s a screen capture of (more…)
Small Business Marketing Idea – Offer a “Free With Purchase” Incentive
If you’re going to market your small business through advertising, you want to ensure the maximum possible customer response, resulting in the highest possible number of sales, right?
Here’s an idea you can use to motivate and persuade your target audience to respond to your small business ad by visiting your store or website and making a purchase:
Offer a “Free With Purchase” incentive for anyone who makes a qualifying purchase within a specified period of time.
This is a powerful marketing idea that can work for many different kinds of small business owners.
Let’s use a golf equipment retail store as an example.
Create Your “Free With Purchase” Incentive Offer
Let’s say it’s spring time and you’re a local golf equipment retailer planning a marketing event to kick of the season. The first thing you will need to do is determine what product to give away.
You’ll do this by selecting something that is (more…)
Marketing Basics – Creating an Effective Customer Profile
The key to building a successful marketing campaign is to really understand who your prospect is, what frustrates them and what they dream of for the future.
I would suggest developing a customer profile that clearly details the specifics about your most common customer.
Starting this process by taking out a blank sheet of paper and creating three columns:
- Attributes & Characteristic
- Fears & Frustrations
- Dreams for the Future
Start by listing all the actual characteristics you can think of about your prospective customer – gender, age, geographic location, income, etc. Then brainstorm what bothers them, what keeps them up at night, what bugs the heck out of them.
Finally, (more…)
Marketing Plan Basics – Marketing Objectives & Strategy
An important element of your basic marketing plan consists of the specific objectives you will try and attain and the overall strategy you will use to achieve those objectives.
It is worth noting that the marketing plan objectives should always lead to actual sales revenue. If not, you need to re-examine your marketing objectives and restate them so that they relate to sales results.
Marketing Objectives
Your marketing objectives should be:
- Clear and specific
- Tangible and measurable
- Be time-based, with a target achievement date
Some examples of a marketing objective you might include in your basic marketing plan are: (more…)
Marketing Plan Basics – Situation Analysis
To write a truly effective marketing plan for your business, you must have the basics in place first. One of the most basic, yet often overlooked elements of a marketing plan is the situation analysis.
This situation analysis will provide the context for the proposed plan of action and must be fact-based, not theoretical. This analysis will include basic market and product information, as well as current and anticipated market conditions, the implications they hold and any major opportunities or risks that may be forthcoming.
Your situation analysis will include the following sub-sections:
- Business/Product Review
- Market Analysis
- Competitive Overview
- Consumer Profile
- Distribution
Let’s look at each section in a little more detail. (more…)
Marketing Plan Basics – The Purpose & Mission of Your Business
If you’re currently in business for yourself or are considering starting a new business, marketing is a skill you absolutely must master, if you hope to be successful. Although marketing can be a daunting prospect for many entrepreneurs, mastering the basics of writing a marketing plan can be easy and fun – and it can provide you with the foundation you need to successfully grow your business.
Let’s get started by defining the purpose and mission of your business.
The purpose and mission of your business is one of the marketing plan basics because these details will inform the rest of your marketing plan, as well as the team who will eventually be responsible for implementing your plan.
It should be said here that as the owner of your company, you should be intricately involved in the development of your overall marketing strategy and its implementation. It is your primary job to ensure that you are effectively reaching your target audience with your marketing message.
The Purpose
The purpose statement details the objective (or objectives) you wish to achieve with the implementation of your marketing plan. You may be introducing (more…)
How To Create A Killer Elevator Pitch… In 60 Seconds or Less!
How To Create A Killer Elevator Pitch… In 60 Seconds or Less!
by Paul Keetch
Being able to succinctly describe your business is an essential networking skill for two important reasons.
First, the person you’re talking to can quickly and easily understand if they, or someone they know, is a potential customer of yours.
Second, knowing specifically how to communicate your business essence allows you to spend more time speaking to people who are genuinely interested in what you do and how you do it and less time trying to “sell” prospects who are never going to become your customer.
Here is my 3-step system to creating a killer elevator pitch! (more…)
3 Tips for Marketing In a Recession
Marketing at any time should be a carefully managed process, but this is even more important when trying to sustain or grow your business during a recession or other economic downturn.
Here are 3 tips to help you get the most out of your marketing in any economy:
Recession Marketing Tip #1 – Determine Your Profit Point
Determine the profit point (the point at which sales from your marketing expenditure breaks even and pays for itself) by dividing the average profit per sale into the total marketing or advertising cost.
For example, if you spend $1000 on marketing a $100 product, you might think that 10 sales is your break-even point. Unless you have a 100% profit margin, this could be a potentially fatal error! Assuming your profit margin is 20%, your profit per sale is actually only $20, which means that you would need to generate (more…)
Now Available!
Paul's first book, Make My Marketing Work: How to Win Customers & Make More Money is now available for advance purchase!
Get a signed, numbered advance copy before the public release on August 10, 2010!
Order Now for $20 »
Now Available!
Paul's first book, Make My Marketing Work: How to Win Customers & Make More Money is now available for advance purchase!
Get a signed, numbered advance copy before the public release on August 10, 2010! Order Now for $20 »
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