"Who Else Wants a Dependable...
Reliable...and REPEATABLE System That is
PROVEN to Attract High-Quality Clients... Who Pay You Like Clockwork
Each and Every Month?"

Dear Aspiring or Struggling Coach,

Your coaching business relies solely on your ability to get and retain clients.  They are literally the lifeblood of your business.

But most coaches who go into business for themselves don’t have any experience with marketing and selling.  And if they do, it’s only the most basic information… and it’s not working for them.

And yet, yours is one of the most important services available today for people who want to change their circumstances.  The work you do matters ~ a great deal, in fact ~ to the people who need you.

But what if they aren’t finding you?

As a new or struggling coach, I’m guessing you probably…

  • wish that you could help more people overcome the specific challenges you’ve developed a unique solution for
  • wonder how you’re going to get more clients when the economy is so bad
  • worry that you won’t be able to pay your own bills due to a lack of new clients coming in to your coaching practice
  • want to spend more time marketing, but don’t feel as though you’re getting the kind of results you need to justify investing more time

Have you invested countless hours, hard-earned dollars and your own valuable energy trying to find and land new clients… but simply aren’t generating the kind of results you desire and deserve?

If so, I have developed  a simple, proven online marketing system for coaches that is guaranteed to solve your client-getting problems forever… IF you follow the steps I’ve laid out for you.

Why Should You Listen to Me?

paul-keetch-stage-smilingMy name is Paul Keetch and over the past 12 years I’ve worked “behind the scenes” with some of the world’s leading Guru Coaches helping them develop and refine their marketing strategies to better reach their target audience with a message that motivates them to take action.

Then I helped them develop a tactical plan to implement that strategy in the real world, to produce real results (and, ultimately, to help real people solve real problems and improve their lives!)

During my time at The Learning Annex I promoted events for Dr. Wayne Dyer, Marianne Williamson, Dr. Deepak Chopra, Sonia Choquette, Sylvia Browne, Michael Losier, Gary Zukav and many many others.

At Peak Potentials I worked side-by-side with T. Harv Eker as he helped tens of thousands of people each year with his live seminars, products and monthly coaching programs.

And as an independent copywriter and marketing consultant I’ve helped Mark Victor Hansen, Christine Comaford, Libby Gill & Lissa Rankin reach more of their target audience by creating a clear marketing message that speaks directly to the hearts and minds of their target audiences…

…and persuades them to take immediate action to solve their most pressing concerns!

In every case, while bringing my own skills & expertise to the table, I’ve learned something new and unique from each of these massively successful gurus about how they built their coaching empires… and helped MASSIVE amounts of people in the process!

In every case, I was pleasantly surprised to discover…

Helping People Improve Their Lives
in Meaningful Ways Was Alway
The Ultimate Goal!

Yes, it’s true that building a successful business and becoming wealthy was a motivating factor for each and every one of them – as I believe it should be for you, too.

After all, we live on Planet Earth and have to eat, pay for a roof over our heads and clothe ourselves – not to mention enjoying some of the finer things life has to offer.

But each of these Guru Coaches knew that the only way to become massively wealthy was to effectively help as many people as possible.

They had to have programs that worked for people in the real world.

And it was critically important for them to have marketing systems in place that would ensure they were able to reach the highest possible number of people who suffered from the unique problems they are able to solve.

It doesn’t matter whether you specifically agree with any of the Gurus I’ve worked with… it’s pretty tough to deny that they’ve all achieved a high level of success by helping others solve problems.

Now you can begin to help more people (while making more money), by applying the same marketing principles to growing your own practice.

The Guru Coach Marketing Plan
Now Available to Every Coach!

The critical difference between success and failure in business is one of effective marketing.

If you can reach the right audience, with the right message, at the right time, you’ll be successful.

If you can’t reach them, you won’t. It’s really that simple.

Of course, simple doesn’t necessarily mean “easy”.

Marketing takes work – and it takes a commitment to doing that work on a regular basis. If you market sporadically, you’ll get sporadic results.

Effective marketing is a system. And a system is a repeatable set of steps that produce a predictable result.

The keywords there are “repeatable,” “predictable” and “result”. When it comes to marketing your coaching practice, the ideal result is a new client.

Based on my work with the clients mentioned above, I’ve broken down the complex process of marketing into a repeatable system that can produce predictable results for your business.

I call it the Coach Marketing Blueprint
Video Coaching Program

The system is comprised of 7 different steps, broken into 8 modules.

If you’re interested in learning this easy-to-implement, proven model for developing and implementing a strategic marketing program for your coaching practice…

…one that brings new visitors to your website, hungry for your help, then the Coach Marketing Blueprint is for you.

Best of all, you won’t need a large staff of marketing pros, a gigantic marketing budget or any special skills, talents or abilities to create and implement your own strategic marketing plan.

Virtually everything I’ve included is simple and easy for one person to accomplish in just 1 or 2 hours per day.

“If you’re a coach considering working with Paul to develop YOUR strategic marketing platform, I suggest you take the opportunity. He can help YOU help more people.”
Christine Comaford, Bestselling Author & Executive Coach
“Paul helped me automate my marketing activities to build my membership coaching club, saving me thousands of dollars in the process.  His dedication to offering value to me, as well as my clients, has been invaluable to my growth.”
Libby Gill, Author of You Unstuck

The entire 8-module video coaching program is available for you immediately after completing your purchase (even if it’s 3am).

You’ll create your online membership account to my secured elearning center and be able to get started with the program right away.

What Do I Get When I Order
Coach Marketing Blueprint?

Each module contains:

  • Video coaching session ~ I walk you through the core concepts of the module, giving you real world examples of how it might apply to your business and teaching you the principles you’ll need to understand to effectively apply it to your coaching practice.
  • Audio training session ~ In these separately recorded and downloadable mp3 audio files, I teach the module using different examples and circumstances.  You can also burn these audio files to CD or download them to your mp3 player and listen to them while you drive, workout, etc.
  • Exercises & Worksheets ~ Each module contains specific actions you’ll need to take to apply the information to your business… and I make this super easy by assigning homework at the end and providing the worksheets to complete the exercises for each module.

Plus you’ll get the Coach Marketing Blueprint ebook, a compilation of the entire program in text format, that you can download, print out or transfer to your smartphone or tablet to read at your leisure.

I’ve done everything I can to provide you with this information in multiple formats so you can access the information in the way that suits you best.  I highly recommend you watch, listen and read each module to get the absolute most you can out of it before completing the exercises.

Course Syllabus
Module #1: Define Marketing Vision & Goals

Are you crystal clear on your vision of what your coaching practice will look like in the future – 1 year, 3 years and 5 years from now?

Have you articulated the BIG WHY for your coaching practice so that you will always have the motivation & momentum you need on the days when you’d rather not even get out of bed?

Do you know the kind of coaching legacy you want to leave?

In the first chapter you’ll start by getting crystal clear on the specific values that are most important to you so that you can infuse them into every facet of your coaching business.

Next, you’ll brainstorm and define the coaching legacy that you want to have on the world.

Finally, you’ll create a compelling vision for your coaching practice that clearly articulates your mission.

Module #2: Define Your Specific Coaching Niche

I’ll help you uncover one or more coaching niches (yes, you can pick more than one!) so that your marketing message (which we’ll develop in Chapter #3) is laser focused on solving the specific problems of a specific group of people.

I recommend that you focus your efforts on just one niche for the actual training program, but can go back and complete the steps as many times as necessary for the different niches you serve.

Module #3: Conduct Market Research

Having the right foundation for your marketing program is the same as having a solid foundation for a house. It is the basis upon which the rest of the structure – the walls, the floors and eventually the roof – are built upon.

Without a solid foundation, your beautiful home could wash away with the first rainfall or when a strong wind blows.

In Module #3 we’ll cover:

  • Insider Secrets on How to Conduct Simple, Online Market Research so you’ll know more about your prospective clients than they know about themselves!
  • The Free Online Tools you can use to identify the specific keywords that your market is using to search for solutions to their problems
  • How to Accurately Identify The Thoughts, Feelings and Passions of your target clients so you are speaking their language (and so they know instantly that you understand and empathize with their situation)
  • 2 Critical Questions you MUST ask that will tell you with pinpoint accuracy what your prospect’s “big dream” is… and help you define exactly how your coaching will help them achieve it
Module #4: Develop Your Primary Marketing Message

Once you’ve determined exactly WHO you serve (your coaching niche) and have identified what they WANT and NEED, you’ll use this information to create a powerful marketing message the clearly defines what you do, how you do it and who you do it for.

This module we’ll cover:

  • How to Ensure That Every Marketing Message You Create will be laser focused on your core clientele, so it grabs them by the eyeballs and tugs on their heartstrings – without embellishing, pitching or being “hypey”
  • What a Marketing “Hook” Is and how to create one that captures the imagination of your prospective clients
  • What the Traditional Marketing “Funnel” Approach Is… and how using it could actually be HURTING your business!
  • How a Revolutionairy Approach Called The “Step Ladder Solution” can help you gain trust, build rapport & credibility and ultimately help more people solve more of ther problems and concerns!
  • A simple, 3-step formula for creating your 30 second “elevator speech” so that whoever you’re talking to will know with 100% accuracy whether or not you can help them… or someone they care about!

The point of this module is to develop a marketing message that joins the conversation already happening inside your prospective client’s head… instead of trying interrupt them!

(This module alone is worth the investment because this is a skill you will have forever and is the fundamental key to marketing success!)

Module #5: Create Your Education-Based Marketing Platform

The easiest way to help prospective clients understand what you do and how you can help them is to show them using an education-based marketing platform.

This means that you use your existing expertise and knowledge about your market that you discovered in module 1 to create material you can give away for free to “pre-sell” your prospects on the idea of working with you.

Nothing proves you know what you’re talking about like providing “results in advance”.

In this section we’ll cover:

  • How to Use The “Step Ladder Solution” You Created Last Week to create a compelling product path that will maximize Return on Investment and Lifetime Customer Value… by solving your client’s problems in the correct sequence!
  • Why You MUST Provide “Results In Advance” to prove beyond a shadow of a doubt that you are the expert of choice… and how doing so will result in more sales, less refunds and a higher quality of client (no, all clients are NOT created equal!)
  • How to Structure Your Content Effectively so that it is properly consumed and effectively applied… while naturally positioning the next step in the ladder as their next logical action!
  • How to Capture “Hot Leads” Directly On Your Website (even if they’re not ready to buy) so you can continue to share your expertise over time
  • What Kind of Free Gift (or “Ethical Bribe) to offer in exchange for your prospect’s personal information… (get this right and you’ll have clear sailing, but get it wrong and you’ll drive customers away faster than you can say “want fries with that?”)
  • How to Use One of the Oldest Forms of Communication to provide massive value, build your credibility, pre-sell clients on your products and services… AND gain even clearer insight into what specific challenges or concerns your would-be clients would you to help them solve!

Plus I’ll share…

  • How to COMBINE New Technology With Old to put your educational marketing program on steroids (you’re competitors are going to hate me for revealing this!)
Module #6a: Internet Marketing 101

The rubber meets the road!

In this module you’ll learn basic online marketing tactics that will allow you to implement your educational marketing plan quickly and easily ~ often by dedicating just 1 hour per day!

In this module we’ll cover:

  • Essential Search Engine Optimization that you absolutely MUST implement on your website ~ ignore this at your peril! They’re easy to implement on your own or instruct your webmaster to implement them for you!
  • Required Writing! How to use content-rich articlesto drive volumes of highly qualified visitors to your website in as little as one hour per week!
  • Blog Marketing Basics – how to find the hottest blogs that cater to your coaching niche and use them to provide massive value to your prospective customers, while using them to generate all-important “back links” (think of them as votes for your website) to raise your profile in the search engines.
  • More Blog Marketing - why you absolutely MUST have a blog on your own site… and how you can create additional free blogs that link back to your site from some of the highest traffic sites on the internet!
  • Forums, Groups & Bulletin Boards, Oh My! Locate these online goldmines where your potential customers meet, share ideas and look for support in the specific area of your expertise!
  • Introduction to Social Bookmarking and how spending just a few minutes on this simple task each day can generate huge amounts of website traffic

Plus we’ll take our first look into…

  • Syndicating Your Content using the most popular “content sites” on the internet
  • Expanding your reach into the huge list of “how to” sites online
Module #6b: Internet Marketing 201

Time to take your online marketing to a whole new level as we look at more advanced online marketing tactics including:

  • Why You MUST Have a Twitter Account… and how you can quickly gain a large following of your potential clients and send targeted traffic to any page on your website
  • How to Customize Your Twitter Homepage to increase your visibility, extend your brand and stand out from your competition!
  • How to Effectively Use Facebook To Build Your Brand and make new “friends” (a.k.a. potential customers) without wasting your valuable time on tactics that won’t produce results
  • Simple Ways to Leverage Your Articles and turn them into videos, podcasts, audio downloads and more!
  • Easy Automation Tactics you can use to link various platforms together so that much of your marketing happens automatically – one action will have multiple results and therefore multiple marketing impacts!
Module #7: Measure Your Marketing

And finally, since tracking your marketing effectiveness is absolutely CRITICAL to maximizing your results over time, I’ll share…

  • The “Marketing Intelligence Mindset” you must adapt as a business owner if you want to grow your sales as quickly as possible.
  • The 3 Key Marketing Metrics You MUST Track…and how to get the information you need in less than 30 minutes per month. Plus I’ll share a dozen additional metrics you’ll want to track so you know exactly what’s working and what isn’t.
  • The Tools You’ll Need to gather and understand these critical metrics… most of which are absolutely FREE to use!

What Does The Coach Marketing Blueprint
Video Coaching Program Cost?

Coach Marketing Blueprint is much more affordable than you might think, and I’ll tell you the price in just second.  But before I do I’d like you to consider the cost of NOT investing this program.

How long will you choose to go without the clients you need to have a sustainable business?

How long will you choose to struggle financially from month to month or stay stuck in a soul-sucking job you hate because you don’t have enough money coming in due to too few clients.

How long will the people who desperately need your help have to continue to suffer because they cannot find you?

Can you afford NOT to invest in this program?

Let’s look at the alternatives:

You could hire an expensive marketing consultant to come in, learn about your personal and business goals and then put the plan together for you… and pay as much as $10,000 or more.

But so many marketing consultants today are focused on “branding” and creating an image for your company in the marketplace – yet they are woefully ignorant of how to fill up your pipeline of quality leads and prospects.

And you still wouldn’t end up with the knowledge of how to figure it out for yourself the next time, leaving you holding the bag (and a hefty invoice) without the information required to implement the plan they’ve put together for you.

Or, you could hire  a professional copywriter to create an advertisement, direct mail or e-mail marketing campaign for you… at several thousand dollars a pop.

Even then, there is no guarantee of success.

If you don’t have the strategy already firmly in mind, your copywriter will likely bounce around from one idea to another, unsure of what to write because you haven’t given them enough information to put together a truly compelling marketing campaign.

And, should you not get the results you’re looking for, there is no refund… and your $2,500, $5,000 or $10,000 (even up to $25,000) is down the toilet.

But you won’t pay thousands of dollars … or even $500 … to get Coach Marketing Blueprint delivered instantly to your electronic doorstep so you can begin learning about marketing strategy right away and developing a plan to attract all the new clients you can handle!

That’s because the Coach Marketing Blueprint Video Coaching Program is available RIGHT NOW for the one-time payment of just $247 … an amount you could easily waste on a month’s worth of Google Adwords, a single offline advertisement or time spent mindlessly surfing the internet for a few hours trying to “research” new marketing ideas…

You get the best of my accumulated coaching experience and proven methods in strategic marketing… for one payment of just $247.

Why would I practically give this information away if it’s so valuable?  Frankly, because I know that coaches need this information.

More importantly, the future clients who haven’t been able to find you, need you to have this information! The way I see it, the more coaches I can help, the greater impact I’ll be able to have on the world, the more lives will improve as a result and the greater my personal legacy will be.

Imagine Life 1 Year From Today

Project your imagination one year into the future.  You’ve completed Coach Marketing Blueprint, taking consistent, diligent action on what you’ve learned.

You have a core group of coaching clients, each of whom pays you a set fee every month.

In fact, you have enough regular clients that at the end of each month, when many other coaches you know are struggling to figure out how to pay the bills for the month, you’re confident knowing that you’ve already taken care of next month’s bills.

And you’ve been able to put a few dollars away each month towards something you’ve long dreamed of buying or doing.

This is the kind of peace of mind you can have when you implement the Coach Marketing Blueprint system for yourself.

But what if you do nothing today?

What if, instead of investing in this system, you decide to keep doing what you’re currently doing?  What kind of results will you get one year from today?

The answer is obvious: the same kind of results you’re getting today!  You simply cannot get different results by taking the same actions.

If you’re already on a path that will create the future you desire and deserve, by all means, pass this offer by and continue on your merry way.

But if you’re not satisfied with the results you’re getting…  If you’re just getting started and want the best possible chance of success… If you want the best possible chance of making your vision of the future a reality…

Today is the day to make the commitment and invest in Coach Marketing Blueprint. And of course, your purchase is backed by my personal guarantee.

My 'Rock Solid' 30 Day 100% Money Back Guarantee

Order the Coach Marketing Blueprint Video Training Program and give it a try for your own business.  Review all the materials for a full 30 days and if you still feel that you don’t have the necessary knowledge and skills to build a more successful coaching practice in 2013 and beyond, simply let me know that you weren’t satisfied and I’ll provide a prompt, courteous refund of your entire investment price.

Let Me Make This Even Easier for You!

In addition to the video coaching, audio training and downloadable exercises and worksheets for each module, when you order today I’m also going to throw in the following bonus items to help you catapult your coaching business into the stratosphere as quickly as possible.

Bonus #1 – “How to” Training Videos (Value $97)

Since much of the work you’ll be doing will be online, I’ve recorded a series of “over-my-shoulder” training videos, walking you through the various online steps you’ll need to take.

You won’t have to sit there and “figure it out” especially if you’re not technically inclined.  All you have to do is follow my lead as I walk you step-by-step through exactly what you need to do.

There are 18 videos in all teaching you everything you need to do on your computer to implement the Coach Marketing Blueprint successfully.

Bonus #2 – Millionaire Prep School (Value $197)

In 2008 I interviewed 10 self-made millionaire success stories and grilled them for an hour each on how they overcame the obstacles that threatened to knock them off course.

Alex Mandossian, Mark Victor Hansen, David Riklan and Cameron Johnson were just a few of the millionaires I interviewed.

When you order Coach Marketing Blueprint today, I’m going to give you the transcription of all 10 interviews, plus all 10 mp3 recordings, a $197 value, absolutely FREE!

Yes, Paul!  I’m ready to take my coaching business to the next level with Coach Marketing Blueprint!

I understand that my purchase today includes:

  • The complete, 8 module of Coach Marketing Blueprint Video Training
  • Video coaching, audio training and the complete Coach Marketing Blueprint ebook in PDF format
  • Worksheets and checklists for each to help me  implement what I learn
Plus, as an added bonus, I get these two bonus items worth a combined $294.00:

  • 18 bonus “how to” training videos (in addition to the module training videos) that let me look over your shoulder as you show you exactly how to do certain online tasks (a $97 value) 
  • The complete Millionaire Prep School interview series, including 10 mp3 interviews with millionaire business owners and the accompanying ebook transcription (a $197 value)

I also understand that my purchase is backed by your “rock solid” 30-day money back guarantee.

I can review all the materials for a full 30 days and if I don’t feel that I have the necessary knowledge and skills to build a more successful coaching practice I can simply let you know that I wasn’t satisfied and you’ll provide a prompt, courteous refund of my entire investment price.

All for the one-time investment of just $247.

I acknowledge that:

  • You cannot guarantee my specific results and that only I am responsible for implementing what I learn during Coach Marketing Blueprint in order to see tangible results for my coaching practice.

* This is a digital product, nothing will be shipped to you.

Here’s to you helping more people,

Paul Keetch

Marketing Coach & Consultant
#1 Amazon Bestselling Author of
Make My Marketing Work: How to Win Customers & Make More Money

P.S. You get the full Coach Marketing Blueprint system, including video coaching, audio training and downloadable exercises & worksheets, along with the full transcription in ebook format for the one-time payment of $247.  Plus I’m throwing in $294.00 of additional bonuses to help you maximize your results!

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P.P.S. Of course, your purchase is backed by my personal “rock solid” 30-day guarantee.  Purchase the course, access the modules and do the work.  If, after 30 days, you don’t believe that the Coach Marketing Blueprint course will help you get more clients this year, simply let me know and I’ll provide a prompt, courteous refund of your purchase price.

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