I recently participated in Callan Rush’s “Magnetize Your Audience” launch, and placed in the top 20, ahead of several “big players” in our industry.
And this, with small list of only about 1000 people.
Many people think you need to have a large list in order to be able to play with the “big players” of their industry, but my results prove that simply isn’t true.
Or at least, it doesn’t need to be.
If you’re building a list of email subscribers (you ARE building a list, right?) I thought you might benefit from my approach.
Before I do that, however, I want to answer one question first, that I get asked a lot:
Why would I promote other people’s programs in the first place?
My answer is simple:
Here’s what I believe. The people who sign up for my Special Report and/or webinar do so because they have a GAP in their business somewhere, and they’re motivated to fill it.
If they choose not to work with me, for whatever reason, I know that GAP still exists.
So if I can help them fill that Gap by letting them know about other programs, products or services that might help them, I feel it is my responsibility to do so.
And, yes, there is a financial gain for me, if someone I refer decides to enrol in one of those recommended programs.
Which Serves ME, too.
This means Everyone Wins! My subscribers WIN by finding resources that can help them fill whatever Gaps they have…
The person whose program I’m recommending WINS by getting a new client they can serve deeply…
and I WIN because I am financially rewarded and know that I’m helping my community get the results they desire & deserve in their business.
So, with that said… here is my approach to email marketing and Joint Venture promotions.
#1 – INDOCTRINATE EARLY & OFTEN
The first thing to know is that I mail my list… a lot. They get something from me 2 – 4 times per week, from the moment they sign up for my report or webinar.
However… these are not all promos.
For the first two weeks, I am sharing content and ideas meant to indoctrinate them into my way of thinking. If they disagree, or don’t like the volume, they unsubscribe.
I also teach them to click links by giving free content in video or written form on an external site.
People are not added to my Promo List until about 2 weeks. By then, they’ve read my report, seen my webinar, heard my offer.
And if they don’t enrol in my program, they hear about my “Wealthy Servant” philosophies before receiving promos (for the most part).
Which leads me to…
#2 – ALIGNED OFFERS ONLY
When I promote ANYTHING external to my own programs/services, it has to be aligned with what I do and the reason they signed up for my stuff in the first place.
In the case of Callan’s program, “Magnetize Your Audience” it is directly aligned with:
a) my Core Philosophy of “Meaningful Marketing”; and
b) my targeting of coaches, authors and speakers/workshop leaders
I don’t promote anything that is not directly aligned with Who I Am and What I Stand For.
#3 – PERSONALIZE THE PROMO
It certainly helped me that, having worked with Callan, and knowing the Magnetize program intimately, I could relate the program specifically to my audience.
In addition, I personalized almost all of the “swipe” copy sent to me, so as to show up somewhat uniquely in people’s inboxes (they were being inundated with partner emails for this promotion).
I ALWAYS do this, for every promotion. I generally don’t used canned emails, although in this case, I did use a few of Callan’s with some slight personalization since the copy was very good.
I did make sure to modify the subject line to stand out from all the other emails.
Hope this helps! Feel free to ask questions in the comments and I’ll do my best to answer them.
Until Next Time… Go Make a Difference!
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